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You won’t be able to resist the freshly baked and straight out of the oven taste of our Blueberry Muffin cereal! We’ve reimagined your favorite blueberry cereal.

Go all in on this sweet and salty combo! We puffed up this classic childhood snack with more protein, chocolatey flavor, and all of the crispy, nutty crunch. Pack in 12g protein into your gym bag, work bag, and just about any bag you got...

Bite into a classic bakery favorite: Blueberry Muffin! Our delicious, new Treats are packed with 12g protein, real blueberries, and covered in white chocolatey frosting. Tastes fresh out of the oven–and sweet as ever with 1g sugar per serving. Stock up with this 4-pack...

Who said chocolate’s just for dessert? Meet our new Double Chocolate Treats! Now you can have a crispy, high-protein snack at any time with 12g protein and 1g sugar per serving. Stock up with this 4-pack for twice the indulgence in just one bite....

Crunchy, nutty, and perfectly sweet. We’ve reimagined your favorite peanut butter cereal.

Dark, rich, and made with real cocoa. We’ve reimagined your favorite chocolatey cereal.

A fruity cereal that isn’t loopy. We’ve reimagined your favorite fruit-forward childhood cereal.

Ditch the protein bars for a delicious Treat! We packed our crispy cereal snacks with 12g protein and all of the nostalgic flavor. Tastes just like the classic, marshmallowey squares–but with more crisps, crunch, chew, and of course–more protein. Includes four boxes.

Unwrap an instant party with our Birthday Cake Treats! Each irresistibly crispy, chewy bar is packed with 12g protein, and plenty of sprinkles, then dipped in a white chocolatey frosting for a big birthday cake taste with just 1g sugar per serving. Stock up...

Shake things up with Strawberry Milkshake! Our newest Treat is packed with 12g protein, studded with real strawberries, and dipped in a white chocolatey frosting, it’s got all of the creamy, sweet berry flavor you love—with just 1g sugar. Skip the straw and stock...

Stay satisfied with salty-sweet Peanut Butter Protein Granola! We've folded in whole peanuts and sliced almonds for extra crunch in every bite. 

Start your day with a touch of honey. Our Honey Almond Protein Granola is packed with almonds, cashews, and sunflower seeds for naturally delicious flavor and a serious crunch factor.

Go berry picking all year long with Mixed Berry Protein Granola! These snackable clusters are studded with real freeze-dried berries.

Not too sweet and plenty chocolatey, our Dark Chocolate Almond Protein Granola is like your favorite chocolate bar all grown up, packed with sunflower seeds, almonds, and cashews for a major crunch.

Bring on the crunch! Get a dose of our signature flavors: Honey Almond, Peanut Butter, Mixed Berry, and Dark Chocolate.

Try all our best flavors in one pack! This 6-pack includes Honey Almond, Peanut Butter, Mixed Berry, and Dark Chocolate—perfectly crunchy and protein-packed to power your day.

Meet the Magic Spoon Discovery Kit — your all-access pass to our best-selling cereal, protein-packed treats, and crunchy granola. This curated bundle features two of each product so you can explore the full lineup: nostalgic Fruity cereal and indulgent Cocoa; snackable Marshmallow and Chocolate PB treats;...

Soft-baked, frosted pastries with nostalgic flavor, baked smarter. This 4-pack includes 2 Frosted Strawberry, 1 Cinnamon Brown Sugar, and 1 S’mores, bringing together warm spice, fruity sweetness, and chocolatey campfire-inspired goodness. Each pastry delivers 11g protein, 6g fiber, and at least 80% less sugar...

Soft-baked, frosted, and inspired by campfire nights. The S’mores Protein Pastry layers chocolatey filling and marshmallow flavor inside a golden pastry for that nostalgic graham cracker vibe, baked smarter. With 11g protein, 6g fiber, and at least 80% less sugar than the leading toaster...

Warm, sweet, and baked smarter. Our Cinnamon Brown Sugar Protein Pastry is soft-baked and frosted, filled with rich brown sugar flavor and cozy cinnamon spice for that classic toaster pastry taste. With 11g protein, 6g fiber, and just 2g added sugar per pastry, it...